Customer Relationship Management (CRM) is the business strategy, process, culture and technology that enables organizations to optimize revenue and increase value through a more complete understanding and fulfilment of customer needs. 

In other words, it makes companies more effective.  It improves the efficiency and operation of sales, marketing, customer service and supporting functions. This in turn improves businesses throughout, increasing competitiveness and profits.

At its core, CRM involves three basic steps: finding and developing customer relationships, keeping customers happy, and growing these relationships to enhance your business profitability. It's one thing to identify a loyal customer; it's another to cultivate that loyalty. To do this, you have to know your customers.

Knowledge is power. And CRM delivers.  From centralizing customer information and correspondence across your organization to identifying new avenues of business growth to capturing proven workflows, CRM has features and components that can help your business become more responsive to your customer’s needs.

CRM helps organizations of all sizes, within all industries to build more fruitful, productive relationships with current customers, and forge relationships with new ones.